Climate change, carbon credits, and blockchains are serious topics in their own right. Between our beginners’ introductions and in-depth papers, Poseidon can make sense to anyone.
A carbon credit is a permit which allows the holder to emit one ton of carbon dioxide. If an emitter doesn’t exhaust its carbon allowance, it may sell its remaining credits. If an emitter exceeds its allowance, it must purchase more to compensate.
Carbon credits are also created and awarded to projects which demonstrably reduce or remove emissions. For each ton of carbon dioxide that is offset, the project receives one carbon credit, which it is then free to trade. Ecosphere+ develop vital projects like these.
Putting a price on carbon in this way is the right solution, but it’s not working. The current market is disjointed, unstandardised and relies on outdated technology. Because buyers don’t trust sellers, they repeat their due diligence, adding expense, wasting time and risking double counting. And since everyone is dealing in tons, microtransactions are near impossible.
This means the market is fundamentally disconnected from the real world. When we buy a product, it’s already responsible for an undefined amount of carbon. Whatever the amount, the damage has been done, and we’re not the ones paying the price – pollution doesn’t occur at the point of sale.
Blockchain technology lets us divide carbon credits into grams, track them transparently, and process microtransactions. It’s an opportunity the world can’t afford to miss. For the first time, you’ll know exactly how much carbon your purchases cost, and just one tap can set them right again. The previously impenetrable carbon market is now yours.
Frequently Asked Questions
Poseidon is a non-profit foundation which empowers consumers to rebalance their carbon impact when they buy everyday items. Poseidon does this by using blockchain technology to connect consumers and retailers directly to projects that address carbon impacts by protecting forests.
The landmark Paris Agreement in 2015 took a big step forward in the global race to tackle climate change. However, even if every country satisfies their Paris commitments, there's still a big gap and that's where consumers and businesses come in. We wanted to make it easy for anyone to be part of the climate change solution. With our platform, everyone can rebalance their carbon footprints through everyday purchases.
Since Poseidon's inception, the intent has been to create a non-profit entity, focused on having a beneficial social and environmental impact, rather than generating profits for shareholders. All revenues generated will go back into the Foundation, with the majority being used to purchase carbon credits.
Although there are other blockchain solutions working on climate change and we applaud them for doing so, Poseidon is unique thanks to its:
- Environmentally friendly blockchain on the Stellar network that uses less energy consumption than a VISA transaction,
- Ability to facilitate micro-transactions on its platform, allowing grams of carbon to be attached to products and 'retired', a term used to describe carbon credits that are taken out of circulation,
- Full integration with retailers point of sale (POS) through proprietary software, making it easy to address your carbon footprint.
And finally, unlike many blockchain solutions that begin fundraising as a concept, Poseidon has built a fully functioning pilot and Ecosphere+ has a pipeline of customers eager to use it, with the first project going live in April. Sign up here for updates.
Consumers are becoming increasingly aware of their climate impact and are looking for ways to minimize and offset this, paying a little extra for climate positive products will enable the environmentally conscious to rebalance their emission in a quick and easy way. In fact, 72% of people between the ages of 15 and 20 are willing to pay extra for environmentally and socially responsible products and services. A recent study found that "more than 9 in 10 millennials would switch brands to one associated with a cause," and that millennials are "prepared to make personal sacrifices to make an impact on issues they care about, whether that's paying more for a product, sharing products rather than buying, or taking a pay cut to work for a responsible company."
Plus, addressing your carbon impact is cheaper than you might think; a cup of coffee costs just $0.01 to offset.
Given our position as a charitable foundation, we do not foresee the need to adapt to any upcoming regulations around cryptocurrencies. In case of regulatory changes, Poseidon is working with its legal partner, MME Legal Tax Compliance, which is a specialist in supporting blockchain technology companies as they navigate the regulatory landscape.
In addition, we are working with the government of Malta to ensure that our platform is in line with local as well as international best practices and leads the way in the global blockchain community.
Our platform will allow for the immutable tracking of carbon credits, ensuring that there is no double counting and that as much funding as possible gets to the projects that need it.
Poseidon will make it easier than ever for consumers to measure their progress towards carbon sustainability thanks to the availability of transparent data. Poseidon can aggregate that data and present it in many ways, including grouping by geography, age and gender, among other demographics.
Our strategic partner, Ecosphere+, is part of an impact fund and as such has extensive impact reporting on the projects supported by Poseidon's platform. This data, along with photos, videos and updates from the ground are all available within Poseidon's app, so you can see your impact right down to the plot of land you've protected trees on.
June 2019 is set to see the full deployment of Poseidon's carbon market solution following the conclusion of fundraising efforts in May 2018. Pilot projects with retail partners, corporates, and governments are currently in development and are on the roadmap leading up to the fundraiser and beyond. We will provide visibility on these projects as soon as they become public, including reports on their impact and performance.
Tokens are a form of digital asset used to facilitate micro-transactions on a blockchain network. Micro-transactions are an inherent capability of blockchain technology, especially using the low-cost and high-speed platform provided by Stellar. Carbon is currently largely sold in tons but thanks to the immutable Stellar ledger, it is possible to split the carbon into far smaller portions. Micro-transactions at the point of sale allow Poseidon to sell grams of carbon associated with the impact of the products being bought. Find our more about how tokens work here.
Poseidon's tokens will be known as Ocean Tokens or OCN. 36 billion OCN tokens will be issued by our blockchain partner following the fundraiser. This is a fixed supply and the token volume will neither be reduced nor increased over time.
Tokens will be issued, by Stellar, to anyone who takes part in the charitable fundraiser. To join the fundraiser, click here.
Poseidon uses Stellar rather than Ethereum because its consensus mechanism doesn't require mining. This, amongst other reasons, means that it is an environmentally friendly platform. The network also processes transactions far more quickly and efficiently than alternative blockchain platforms, at a fraction of a cost.
You can find out more about the environmental benefits of Stellar here.
In our pilot projects, retailers use the Poseidon platform on a trial basis, allowing them to be at the forefront of consumer engagement and blockchain technology. Retail partners in the pilot will integrate Poseidon into their existing point of sale. Transactions at that retailer can then include the price of any product's associated carbon emissions. The consumer can see their positive impact on Poseidon's app and retailers have access to a dashboard adding it up over multiple stores.
Poseidon's first pilot will launch in April, ahead of the fundraiser, to demonstrate that the technology works for real customers. We will undertake several more pilot projects and implement feedback to improve our plaform ahead its full release in June 2019.
As a charitable foundation, Poseidon will be seeking funds through a fundraiser in which donors make contributions to support Poseidon's goals. Participants will not be investing in Poseidon, rather they are contributing to a platform that will create efficiency and transparency in the carbon credit market. In turn, this will have a positive social and environmental impact, arising from the conservation of the forest areas which generate the credits.
As is typical in the blockchain space, participants will not acquire any equity in Poseidon, instead they will receive tokens from a smart contract as a receipt for their contributions and support a non-profit that will use its revenues to fight climate change.
Poseidon is currently holding private fundraising round, in which private contributors are invited to commit charitable donations to the foundation. In May, we will hold a Token Generation Event which will be open to the public.
A 'Token Generation Event' (TGE) is the term used to describe the distribution of utility tokens, in this case following charitable contributions. Utility tokens serve a specific purpose, as opposed to cryptocurrencies that have no specific function. In the case of OCN tokens, the function is to facilitate carbon credit transactions on the Poseidon platform.
A TGE differs from an Initial Coin Offering, also commonly referred to as an ICO, which is a fundraising mechanism in which new projects sell their underlying digital assets in exchange for other digital assets or traditional currencies. Investors in an ICO do so in the hope that the digital assets, or coins, will rise in value, like many cryptocurrencies have done following ICOs.
It is important to note that Poseidon will not issue any tokens. Tokens will be distributed by a smart contract and are not given in exchange for contributions. Tokens are generated after the public fundraiser concludes in May 2018 and the smart contract will be responsible for the token distribution; this process is outside of the control of the foundation.
The bulk of contributions, 80%, will go towards purchasing carbon credits. The remaining 20% will go towards developing the blockchain platform including integrations with retail partners and other customers, operational costs, philanthropic work, as well as research and development.